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En Parade, Chislehurst offers something different without the designer price tag
If you crave something different, but without the designer price tag, there’s a little oasis, En Parade, tucked away in Royal Parade in Chislehurst.
It’s run by enthusiast, Tracey Madeley, who goes off the beaten track to find unique pieces that work together.
“They are, in the main, machine washable and designed for real women – we all have fat days!” says Tracey. “I aim to find clothes that are timeless, can be worn again and again, and are comfortable.”
Tracey is a one-woman dynamo, with a bubbly personality, which is infectious, and gives the shop its wonderfully friendly feel.
She enjoys offering personal advice and getting customers to try something different.
Fit is very important, she says, and accessories too. A flash of colour from a scarf, or costume jewellery, makes such a difference.
Her favourite designers are the British brand Out of Xile, and Avoca from Ireland, but relative to the shop’s size, there’s a wide cross section of brands to try and plenty of choice.
Three cheers to Tracey for hosting regular charity fashion shows. The last one in May was for the South East London Breast Cancer Trust. It makes a great night out with champagne, nibbles and lots of laughs.
Tracey took us on a whistle-stop tour of some of her other labels including Oxmo’s well-priced collection, Isay with lovely flowing dresses, and Dranella, all from Denmark. Closer to home labels include Mudd & Water and Daisy May.
A real plus point is the in-store café, with its lovely outdoor terrace, which makes a great place to meet friends for coffee and home-made cake or to enjoy a healthy, tasty lunch.
Browsing is easy, and if it’s inspiration you’re after, she has some unusual gift ideas. Some of my personal favourites in the shop are the jewellery, which always seems very reasonably priced, the designer flip flops which are great fun, and the colourful straw bags.
Visit www.enparade.com En Parade, 7A Royal Parade, Chislehurst BR7 6NR. Tel: 020 8467 2322.